"...The race is not to the swift, nor the battle to the strong, nor bread to the wise, nor riches to men of understanding, nor favor to men of skill; but time and chance happen to them all."
Ecclesiastes 9:11
We like to believe that life is predictable: work hard, become really good at what you do, stay committed, and eventually, someone will notice. It's an idea most of us grow up believing. In many ways, it's comforting because it suggests that success is simply a reward for effort. But life has a way of challenging comfortable ideas.
Have you ever looked at someone and wondered, "How is this person still struggling?"
They're competent, dependable, and even knowledgeable. You know the quality of their work, and yet they seem to be standing still while other people, some with less experience and fewer qualifications, keep moving ahead.
It's tempting to conclude that life is unfair. And frankly, sometimes it is. But I don't think that's the whole story. I think many talented people miss opportunities long before anyone has the chance to evaluate their ability.
Talent is often overlooked before it is ever underestimated.
This means that most people do not fail because others recognize their talent and dismiss it. They often fail because their talent is never clearly seen, understood, or communicated in the first place. In other words, before someone says, “You are not as good as you think you are,” there is often an earlier stage where people are simply asking, “What exactly do you do? What value do you bring? Why should I pay attention?”
A person can have exceptional ability, but if that ability is hidden, poorly communicated, or not positioned properly, the world may never see it.
For example:
A brilliant designer who cannot explain the business value of their designs may be seen as "just someone who makes things look nice."
A gifted speaker who cannot clearly articulate their message may be seen as entertaining but not influential.
An entrepreneur with an excellent product who cannot communicate the problem they solve may struggle to attract customers.
The issue is not always a lack of talent. Sometimes it is a visibility and value clarity problem.
King Solomon, the writer of Ecclesiastes made a fascinating observation:
"The race is not to the swift, nor the battle to the strong... but time and chance happen to them all."
King Solomon isn’t saying that the smartest, strongest, or most talented people never succeed, he simply reminds us that life isn't governed by ability alone. There are other factors, like moments, chance encounters, introductions, conversations, unique opportunities. In other words, there are times and chances.
I don't believe "chance" here means luck in the careless sense of the word. I believe it speaks to moments of opportunity that come into our lives, often unexpectedly.
It may be a conversation at a conference, an introduction through a friend or acquaintance, an unexpected interview, a recommendation, or a meeting you were asked to speak in that you didn't plan for.
Most of us spend our lives praying for opportunities. But perhaps the question you and I should be answering is:
If an opportunity came your way today, would it recognise your value?
That's an unusual question, I know. We normally ask whether we'll recognise an opportunity. Rarely do we ask whether the opportunity will recognise us. Because opportunities don't make decisions based on potential. They make decisions based on perceived value.
Opportunities respond to perceived value before they ever experience actual value.
That explains why two people with similar abilities can experience completely different outcomes. One consistently attracts opportunities, while the other keeps waiting for someone to notice them. More often than not, the difference is not competence. It is clarity.
I’ve encountered business owners and professionals who genuinely believed they had a marketing problem, a networking problem, or a confidence problem. However, the more we interacted, the more something became clear: they struggled to explain the value they created.
This wasn’t because they lacked intelligence. Quite the opposite. They knew too much. They had become so familiar with their work that they described what they did instead of explaining why it mattered.
Think of it this way:
When someone says, "I'm an accountant," they've described an occupation. When they say, "I help business owners understand the story their numbers are telling so they can make better decisions," they've described value. One answer informs. The other creates value perception.
People don't remember what you do. They remember why it matters.
This is what I call The Value Clarity Gap. It's the gap between the value you genuinely create and the value other people are able to recognise. The gap exists because we often assume people see what we see. They don't. You understand your expertise because you've lived with it for years. Your clients, potential employer, or audience haven’t.
Your responsibility isn't to make people guess your value. Your responsibility is to make it obvious.
Clarity is an act of service. Confusion is an unnecessary burden.
People cannot value what they cannot see, and they cannot see what you cannot clearly communicate.
Now, think about the last time someone asked, "So, what do you do?" How did you answer? Did you give them your job title? Your profession? Your qualifications? Or did you help them understand what changes because you exist?
Those are two very different conversations. One is about identity. The other is about impact. And impact is what people are looking for. Nobody hires a lawyer because they enjoy legal terminology. Nobody hires a consultant because they admire PowerPoint slides. Nobody attends a church because the pastor can preach well. People are looking for change. They want problems solved, questions answered, businesses strengthened, families restored, lives transformed.
People don't invest in activities. They invest in outcomes.
I sometimes wonder how many opportunities quietly pass us by because we assume our value is obvious. Perhaps it isn't. Perhaps that potential client couldn't see the difference between you and someone who offers a seemingly similar service for cheaper. Perhaps your potential employer didn't understand what made you unique. Perhaps your audience left knowing what you said but never understanding why it mattered.
The painful thing about missed opportunities is that we rarely know they were there. Someone else gets the job or promotion. Someone else wins the contract. Someone else receives the invitation. Life moves on, and we convince ourselves we simply need to work harder. Sometimes we do. But sometimes we need something else. We need greater clarity.
Hard work creates value. Clarity makes value visible.
This is why I believe Value Clarity is one of the most important skills anyone can develop. This is not because it makes you more talented, but because it makes your talent easier to recognise. It helps people connect your expertise with the problems they're trying to solve. It turns introductions into conversations, conversations into relationships, relationships into opportunities, and opportunities into impact.
Perhaps that's one way we can prepare ourselves for the "time and chance" King Solomon wrote about. We cannot control when opportunities will come our way, but we can prepare for them. We can become so clear about the value we bring that when the opportunity arrives, it doesn't have to guess whether we're the right person. It already knows.
You cannot control when opportunity comes. You can control how clearly it sees your value when it does.
So let me leave you with a question. If someone gave you sixty seconds today to explain why your work matters, could you do it? Not by describing your role or listing your qualifications, but by making your value unmistakably clear. The next opportunity you pray for may already be on its way. The question is whether it will recognise you when it arrives.
If this article resonated with you, don't move on too quickly. Sit with the question.
Can I clearly explain the value I create?
If you're unsure, that's exactly where your journey should begin.
Start with the Value Clarity Test. It will help you identify the gaps between the value you bring and the value other people perceive.
Then visit our Value Clarity Portal, where professionals, entrepreneurs, business owners and ministry leaders are learning to discover, communicate, create, protect and multiply their value.
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